A New Year Arises for Grimbergen

Grimbergen brewery wanted to celebrate New Years. With the starting point of their logo, the Firebird Phoenix, the idea was to create the bird in fireworks. Originating from a hand drawn sketch, the image was created with a mix of 3D and photographic images. The greeting was shared with great success on social networks like Facebook and Twitter. As followers used the image for their own greetings, the post was shared thousands of times, making it one of Grimbergens most succesful social media campaign ever. Have a legendary 2015! 3D / CGI / Retouch / Art direction: Niklas Blangsted Client: Grimbergen Brewery